Real Estate Marketing: Proven Professional Tactics to Reach More Clients & Win More Sales

It’s true that marketing is the backbone of real estate. As the saying goes: “Ignoring online marketing is like opening a business but not telling anyone.”

However, there’s more to marketing than building your client pipeline. Effective real estate marketing is also about establishing your trustworthy and credible reputation with potential clients.

Here at Before You Buy (BYB), we offer comprehensive property inspection reports, enabling agents to practice transparency, which is crucial for earning client trust and enhancing their professional reputation. We’ve helped over 100,000 real estate agents market their services and build their reputations, and we’re excited to share what’s working today.

In this comprehensive guide, you’ll understand the nuts and bolts of effective real estate marketing. You’ll discover evergreen ways to scale your lead generation efforts and reach more potential clients with proven tactics while building your reputation and trustworthiness as an agent.

Let’s get started.

Residential Real Estate Marketing

House

Marketing houses and new real estate listings will require a blend of traditional and digital approaches. Start your real estate marketing plan by understanding your target audience and identifying what they value most in a home. To attract potential buyers, emphasise features such as spacious layouts, modern amenities, and proximity to schools and shopping centres.

Key Strategies:

1. Professional Photography: High-quality images are crucial for making a solid first impression. Invest in professional photographers who capture the best angles and lighting to showcase the property’s features. For example, a wide-angle shot of a modern kitchen with stainless steel appliances and granite countertops can highlight the home’s quality and style.

2. Virtual Tours: Offer potential buyers a detailed view of the property from the comfort of their homes. Virtual tours can engage buyers and comprehensively understand the property’s layout and condition. Platforms like Matterport allow for immersive 3D tours that make buyers feel like they are walking through the home.

3. Staging: A well-staged home can help buyers envision living in the space. Professional staging can highlight the home’s potential, making it more appealing and inviting. For example, a staged living room with neutral colours and minimalistic decor can help buyers imagine their furniture in the space.

Insider Tips:

• Storytelling: Use storytelling techniques in your listings to help potential buyers emotionally connect with the property. Describe the experiences and lifestyle that come with living in the home. For instance, “Imagine sipping your morning coffee on the sunlit patio, surrounded by blooming flowers and birds chirping.”

• Local Influencers: Partner with local influencers or bloggers to showcase the property to a broader audience. Their endorsement can add credibility and attract their followers to your listing. For example, a local lifestyle blogger can feature your property in a blog post or social media story, highlighting its best features.

Rental

Marketing rental properties involves appealing to a different segment of the local housing market—those looking for temporary living arrangements.

Key Strategies:

1. Competitive Pricing: Ensure your rental rates are competitive and reflect the current market—research local rental prices to position your property attractively. For example, offer introductory discounts or incentives, like the first month free for new tenants.

2. Amenities and Services: Emphasise any included amenities, such as parking, laundry, and maintenance services. Highlighting these perks can make your property stand out. For instance, promote a rental property with a fitness centre, swimming pool, and 24/7 security.

3. Flexible Lease Terms: Offer various lease options to attract more tenants. Flexibility can appeal to a broader range of renters with different needs. For example, short-term leases for students or professionals on temporary assignments and longer-term leases for families should be provided.

Insider Tips:

• Community Building: Highlight community events and local amenities to make the property more attractive. A strong community can be a significant draw for potential tenants. For example, promote neighbourhood events, nearby parks, and local businesses.

• Tenant Screening: Use a thorough tenant screening process to ensure high-quality tenants, and highlight this in your marketing to reassure potential renters. A reliable screening process can attract responsible tenants looking for a well-managed property. For example, mention using background checks and credit evaluations to maintain a safe and friendly community.

Make Transparency Part of Your Marketing Strategy

‘Before You Buy’ provides sales agents an indispensable resource for building trust and credibility through radical transparency. By offering detailed property inspection reports, agents can proactively address buyer concerns, ensuring smoother transactions and fostering positive client-agent relationships. This approach helps close deals more effectively and solidifies the agent’s long-term reputation as a reliable and professional figure in the real estate market.

Buyers can scrutinise these reports, gaining a thorough understanding of the property’s condition, which significantly reduces uncertainties and fosters a sense of security. For sales agents, this means smoother transactions and fewer disputes, enhancing their reputation for professionalism and reliability.

Learn more

Marketing Your Property to Sell

A well-rounded real estate marketing plan is essential to selling a property successfully. From professional copywriting and photography to leveraging online and offline advertising channels, every element of the strategy now plays a crucial role.

Why You Should Have a Marketing Plan

A top real estate business marketing plan provides a strategic property selling roadmap. It helps you identify the target audience, set goals, and allocate resources efficiently.

Benefits:

1. Clarity and Direction: A clear plan ensures all marketing efforts are aligned and effective. You can create focused campaigns that resonate with potential buyers by defining your objectives and target audience. For example, if your target market is young professionals, emphasise modern design elements and proximity to business districts.

2. Resource Management: Efficiently allocate time and budget to the most impactful marketing activities. A structured plan helps prioritise efforts such as high-quality photography, online listings, and social media advertising, ensuring you get the best return on investment. For instance, investing in a professional videographer for a virtual tour can attract more serious buyers.

3. Performance Tracking: Measure the success of your marketing efforts and make adjustments as needed. You can use metrics like website traffic, social media engagement, and open house attendance to assess which strategies are working and refine your approach. For example, if social media ads generate more leads than print ads, you can reallocate the budget accordingly.

Insider Tips:

• SWOT Analysis: Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to refine your marketing strategy. Identify what makes your property unique, any challenges it may face, potential opportunities in the market, and external threats. For example, a SWOT analysis might reveal that while your property’s unique architecture is a strength, a weak point could be its distance from public transport.

• Benchmarking: Compare your plan with competitors to identify areas for improvement. Analyse how other successful real estate agents market similar properties and incorporate effective tactics into your strategy. For instance, if competitors use drone footage to highlight expansive property grounds, consider doing the same to stay competitive.

Key Strategies:

1. Professional Copywriting: Craft compelling property descriptions that highlight key features and benefits. Use descriptive language to paint a vivid picture of the property, emphasising elements like “sun-drenched living spaces,” “gourmet kitchens,” and “luxurious master suites.”

2. High-Quality Photography: Invest in professional photography to capture the property at its best. High-resolution images showcasing the property’s most attractive aspects can significantly increase interest. For example, twilight shots can enhance the appeal of outdoor spaces.

3. Virtual Tours: Provide 3D virtual tours to give potential buyers an immersive experience of the property. This can be especially effective for out-of-town buyers or when physical showings are limited.

4. Online Listings: Leverage major real estate websites and social media platforms to reach a broad audience. Ensure your listings are detailed, visually appealing, and updated regularly. Platforms like Realestate.com.au and Domain.com.au are essential for reaching Australian buyers.

5. Offline Advertising: Complement your digital efforts with traditional methods such as brochures, direct mail, and local newspaper ads. These can particularly effectively target older demographics who may be less active online.

6. Open Houses: Host well-publicised open houses to attract potential buyers. Provide brochures and refreshments, and be prepared to answer questions to create a positive impression.

By integrating these strategies into your marketing plan, you can effectively attract and engage potential buyers, ultimately leading to a successful property sale.

Different ways to position a property to sell

Positioning a property for a successful sale involves highlighting its unique selling points through various marketing channels to attract prospective buyers. Effective positioning can make your property stand out in a competitive market.

Techniques:

1. Feature Highlighting: Emphasise key features that differentiate the property from others. For example, if the property has a recently renovated kitchen, energy-efficient appliances, or a spacious garden, ensure these are prominently featured in all marketing materials. Use high-quality photos, detailed descriptions, and virtual tours to showcase these highlights.

2. Market Positioning: Place the property in a favourable market segment based on its attributes and potential. For example, if the property is located in a trendy urban area, position it as an ideal home for young professionals. Alternatively, a property in a family-friendly suburb can be marketed towards growing families looking for more space and good schools.

3. Buyer Personas: Create detailed profiles of ideal buyers to tailor your marketing messages. Consider demographics, lifestyle, and purchasing behaviour to craft compelling messages that resonate with these groups. For instance, develop personas such as “Tech-Savvy Young Professional,” “Growing Family,” or “Retired Couple Seeking Tranquillity,” and tailor your marketing efforts to appeal to these segments.

Insider Tips:

• Emotional Appeal: Use emotional appeal in your marketing to create a connection with buyers. Tell a story about the property that evokes feelings of comfort, luxury, or adventure. For example, “Imagine coming home to a peaceful retreat where you can unwind in your private garden oasis, perfect for summer barbecues and quiet evenings under the stars.”

• Exclusive Previews: Offer exclusive previews to VIP clients or agents to generate buzz. Create a sense of urgency and exclusivity by inviting top real estate agents, potential high-net-worth buyers, or local influencers to a private viewing before the property is officially listed. This strategy can create anticipation and drive demand.

Examples of Effective Positioning:

1. Luxury Apartments: Highlight amenities such as a rooftop pool, gym, concierge services, and panoramic city views. Market these apartments to high-income professionals and investors looking for premium properties with excellent rental potential.

2. Suburban Homes: Focus on features like large backyards, proximity to top-rated schools, and quiet, safe neighbourhoods. Target families who prioritise space and a nurturing environment for their children.

3. Historic Properties: Emphasise the property’s unique architectural details, historical significance, and charm. Appeal to buyers interested in preservation, history, and unique home character.

4. Eco-Friendly Homes: Showcase sustainable features such as solar panels, energy-efficient windows, and eco-friendly materials. Attract environmentally conscious buyers who value sustainability and reduced carbon footprints.

5. Investment Properties: Provide detailed financial projections, including rental income potential and appreciation forecasts. Market these properties to investors looking for reliable, income-generating assets.

By employing these techniques and insider tips, you can effectively position your property to attract the right buyers, generate interest, and ultimately achieve a successful sale.

Professional Copywriting & Photography

High-quality copywriting and photography are essential for generating leads and making a solid first impression on potential clients. Investing in these elements can significantly enhance the appeal of your property listings and attract more prospective buyers.

Key Elements:

1. Engaging Descriptions: Use compelling language to describe the property and its features. Highlight unique aspects and benefits that set the property apart. For example, instead of simply stating “3-bedroom house,” describe it as “a spacious 3-bedroom home with a sun-drenched living room, modern kitchen with granite countertops, and a tranquil garden perfect for outdoor entertaining.”

2. High-Quality Images: Invest in professional photography to showcase the property in the best light. High-resolution images with proper lighting and composition can make a significant difference. Include shots such as wide-angle views of entire rooms, detailed images of key features (like a beautiful fireplace or custom cabinetry), and exterior shots highlighting the landscaping and neighbourhood.

3. Virtual Tours: Offer 3D tours or video walkthroughs to provide an immersive experience. This allows potential buyers to explore the property virtually, making it easier for them to envision living there. Platforms like Matterport give tools to create interactive 3D tours that can be easily shared online.

Insider Tips:

• SEO Optimisation: To increase visibility, optimise your property descriptions for search engines. Use relevant keywords like location, property type, and notable features. For example, “luxury 3-bedroom apartment in Sydney with harbour views” can help your listing appear in relevant search results.

• Seasonal Updates: Update your listings with seasonal photos to keep them relevant and appealing. For instance, use bright, lush images of the garden in spring and cosy, warm shots of the living room during winter. This helps buyers see the property’s potential throughout the year.

Examples of Effective Copywriting and Photography:

1. Engaging Descriptions:

   • “Step into this elegant Victorian home where old-world charm meets modern luxury. This residence offers a unique blend of historic character and contemporary amenities, featuring original hardwood floors, ornate mouldings, and a gourmet kitchen.”

   • “Experience unparalleled urban living in this sleek penthouse suite, boasting floor-to-ceiling windows with breathtaking cityscape views, an open-concept layout, and a private rooftop terrace.”

2. High-Quality Images:

   • A twilight shot of a beautifully lit exterior captures the home’s curb appeal.

   • A wide-angle view of a spacious living room with natural light pouring in through large windows.

   • Close-up details of high-end finishes include the kitchen’s marble countertops and stainless-steel appliances.

3. Virtual Tours:

   • Create an interactive 3D tour that allows buyers to navigate through the home at their own pace and examine each room in detail.

   • Offer a video walkthrough narrated by an agent. The agent will point out key features and benefits of the property and provide a personal touch.

Focusing on engaging descriptions, high-quality images, and virtual tours can help you create compelling property listings that attract and engage potential buyers, ultimately leading to successful sales.

Advertising Online

Online advertising is a powerful marketing tool that quickly reaches a broad audience. You can effectively promote your property and attract potential buyers by utilising various other online marketing channels.

Channels:

1. Google Ads: Use targeted ads to reach buyers searching for properties online. With Google Ads, you can create highly targeted campaigns based on keywords, demographics, and geographic locations. For example, target keywords like “luxury homes in Melbourne” or “family houses for sale in Sydney” to attract relevant search traffic.

2. Social Media Ads: Leverage platforms like Facebook and Instagram to target specific demographics. These platforms allow you to create visually appealing ads with images, videos, and carousel formats. Use detailed targeting options to reach potential buyers based on interests, behaviours, and demographics. For instance, target young professionals with ads showcasing modern, urban apartments or families with ads highlighting spacious suburban homes.

3. Real Estate Websites: List the property on popular real estate portals to increase visibility. Websites like Realestate.com.au, Domain.com.au, and Zillow are essential for reaching a large audience of potential buyers. Ensure your listings are detailed, include high-quality images, and are regularly updated to keep them fresh and appealing.

Insider Tips:

• Retargeting Ads: Use retargeting ads to reach people who have previously shown interest in similar properties. Retargeting helps keep your property in mind for potential buyers who may still need to decide. For example, if someone visited your property listing but didn’t inquire, retarget them with ads highlighting the property’s unique features or recent price adjustments.

• Ad Analytics: Regularly review ad performance analytics to optimise your campaigns. Use tools like Google Analytics, Facebook Insights, and platform-specific dashboards to track click-through rates, conversions, and return on ad spend. Adjust your strategies based on what the data reveals to improve effectiveness and achieve better results.

Examples of Effective Online Advertising:

1. Google Ads:

   • Targeted Keywords: Create ad campaigns using specific keywords like “beachfront homes for sale,” “affordable apartments in Brisbane,” or “investment properties in Perth.” Ensure your ad copy is compelling and includes a solid call to action, such as “Schedule a Viewing Today!”

   • Localised Ads: Use location-based targeting to show ads to users in specific areas. For example, target ads to people searching for homes in a particular suburb or city.

2. Social Media Ads:

   • Facebook Carousel Ads: Showcase multiple property images, each highlighting a different feature, such as the kitchen, living room, and garden. Include brief descriptions and a call-to-action button, like “Learn More” or “Contact Us.”

   • Instagram Stories: Use the Stories feature to create short, engaging video tours of the property. Add interactive elements like polls or question boxes to encourage viewer engagement.

3. Real Estate Websites:

   • Premium Listings: Invest in premium listing options to increase your property's visibility on real estate portals. These listings often appear at the top of search results, including additional features like video tours and enhanced photo galleries.

   • Virtual Tours: Include 3D virtual tours in your listings to give potential buyers an immersive experience. This can help differentiate your property from others and attract more serious inquiries.

By using an email marketing campaign, leveraging these online advertising channels, and using insider tips, you can effectively market your property to a wide audience and increase your chances of a successful sale.

Advertising on Social Media

Social media platforms offer local businesses an excellent way to engage with prospective buyers and build recognition. By employing effective strategies, you can attract a wider audience and generate interest in your property listings.

Strategies:

1. Content Creation: Regularly post engaging content about the property and the local area. Share high-quality photos, videos, and updates about the property, such as upcoming open houses or recent renovations. Highlight local amenities, schools, parks, and events to showcase the area's lifestyle. For example, post a video tour of the property or a blog post about the top-rated restaurants nearby.

2. Interactive Posts: Use polls, Q&A sessions, and live tours to interact with your audience. These interactive elements can engage potential buyers and encourage them to ask questions or share their opinions. For instance, host a live virtual tour of the property where viewers can ask questions in real-time or create a poll asking followers which feature of the home they find most appealing.

3. Paid Advertising: Utilise paid ads to reach a larger and more targeted audience. Platforms like Facebook and Instagram offer advanced targeting options to reach specific demographics, interests, and behaviours. Create visually appealing ads highlighting the property's key features and include a clear call to action, such as “Schedule a Viewing” or “Learn More.” For example, use Instagram Stories ads to showcase a brief video walkthrough of the property.

Insider Tips:

• User-Generated Content: Encourage satisfied clients to share their experiences and tag your social media accounts. This can provide authentic testimonials and increase your reach. For instance, ask happy homeowners to post a photo of their new home with a caption about their positive experience and tag your business.

• Influencer Partnerships: Collaborate with local influencers to extend your reach. Influencers can help you tap into their follower base and add credibility to your listings. Choose influencers who align with your message and target audience. For example, partner with a famous local blogger or Instagram personality to feature your property in a post or story, highlighting its best attributes.

Examples of Effective Social Media Advertising:

1. Content Creation:

   • Photo Series: Post high-quality images highlighting rooms and property features, with detailed captions describing each.

   • Local Highlights: Share posts about local attractions, community events, and amenities that make the neighbourhood desirable.

2. Interactive Posts:

   • Live Q&A Sessions: Host live sessions where you answer questions about the property and the buying process. Promote these sessions in advance to attract a larger audience.

   • Polls and Surveys: Create polls asking followers what they value most in a home or which room in the property they like best. Use the feedback to tailor your content.

3. Paid Advertising:

   • Targeted Facebook Ads: Create ad campaigns targeting specific demographics such as age, location, and interests—for example, target ads for a family-friendly home to users interested in parenting and local schools.

   • Instagram Carousel Ads: Use carousel ads to showcase multiple property images, allowing viewers to swipe through different features and get a comprehensive view.

By implementing these strategies and insider tips, you can effectively use social media to market your properties, engage with potential buyers, and enhance your competitive edge in the real estate market.

Using Real Estate Portals

Real estate portals are essential for listing properties online and reaching potential home buyers. These platforms provide a centralised location for buyers to search for properties, making them crucial to your real estate marketing ideas and strategy.

Benefits:

1. Increased Exposure: Real estate portals enable you to reach a large number of buyers who are actively searching for properties. These platforms attract a broad audience, including local buyers, investors, and those relocating from other areas. You can maximise your property's visibility by listing on popular portals like Realestate.com.au, Domain.com.au, and Zillow.

2. Detailed Listings: Provide comprehensive information and high-quality images to attract interest. Detailed listings that include property descriptions, photos, virtual tours, floor plans, and neighbourhood information can help potential buyers get a complete picture of the property. This level of detail can differentiate your listing from others and attract more serious inquiries.

3. Lead Generation: Generate leads from interested buyers who view your listings. Real estate portals typically have built-in contact forms, allowing potential buyers to quickly reach out for more information or to schedule a viewing. These leads can be valuable for follow-up and conversion into sales.

Insider Tips:

• Premium Listings: Invest in premium listings to increase the visibility of your properties. Premium listings often appear at the top of search results, are highlighted with special badges, and include additional features like video tours and enhanced photo galleries. This increased visibility can lead to more views and inquiries. For example, a premium listing on Realestate.com.au can help your property stand out in a crowded market.

• Frequent Updates: Regularly update your listings to keep them at the top of search results. Many real estate portals prioritise recently updated listings, so adding new photos, updating descriptions, or adjusting the price can help maintain your listing’s visibility. Consistent updates show that the property is actively being marketed and can attract more attention from potential buyers.

Examples of Effective Use of Real Estate Portals:

1. Increased Exposure:

   • Multiple Platforms: List your property on several major real estate portals to reach the widest audience. Each platform may attract different types of buyers, so broadening your reach can enhance your chances of finding the right buyer.

   • Optimised Listings: Use keywords in your property descriptions that potential buyers are likely to search for, such as “spacious backyard,” “modern kitchen,” or “close to public transport.”

2. Detailed Listings:

   • High-Quality Images: Include professional photos showcasing the property’s best features. Ensure that images are well-lit and taken from angles that highlight the space.

   • Comprehensive Descriptions: Write detailed descriptions that provide an accurate and appealing property overview. Highlight unique features, recent renovations, and the location's benefits.

3. Lead Generation:

   • Call to Action: Include clear calls to action in your listings, such as “Contact us for a viewing” or “Schedule a tour today.” Make it easy for potential buyers to contact you.

   • Responsive Communication: Respond promptly to inquiries generated from real estate portals. Quick and professional communication can help convert leads into serious buyers.

By leveraging the power of real estate portals and marketing campaigns following these insider tips, you can effectively market your properties, reach a broader audience, and generate valuable leads that can lead to successful sales.

Make Use of Print Media

While digital marketing is crucial, traditional print media still holds significant value. Print media can effectively reach potential buyers, particularly those who prefer tangible materials or may need to be more active online.

Methods:

1. Brochures and Flyers: Distribute attractive brochures and flyers in local areas. Use high-quality images and compelling copy to highlight the property’s key features. Please place them in strategic locations such as community centres, local businesses, cafes, and libraries. Ensure the design is eye-catching and professional, with clear contact information and a call to action.

2. Newspaper Ads: Place ads in local newspapers to reach a wider audience. Local newspapers are still a trusted source of information for many people, especially older demographics. Ensure your ad stands out using high-quality images and a succinct, compelling description. Consider placing ads in the newspaper's primary and real estate sections.

3. Direct Mail: Send targeted mailers to potential buyers in specific neighbourhoods. Direct mail can be personalised and targeted to particular demographics, increasing effectiveness. Use postcards, brochures, or letters to showcase your property, providing detailed information and inviting recipients to contact you for more details or to schedule a viewing.

Insider Tips:

• High-Quality Prints: Ensure all printed materials are of high quality to reflect the professionalism of your service. Use professional designers and printers to create visually appealing and durable materials. High-quality prints can leave a lasting impression and convey a sense of luxury and attention to detail.

• Local Magazines: Advertise in local lifestyle magazines to reach a more targeted audience. These magazines often have dedicated real estate sections and are read by people interested in local events, home improvement, and lifestyle. A well-placed ad in a popular regional magazine can attract the attention of serious buyers looking for premium properties.

Examples of Effective Use of Print Media:

1. Brochures and Flyers:

   • Open House Announcements: Create flyers announcing upcoming open house events. Distribute them in the neighbourhood and local businesses to attract potential buyers.

   • Property Highlight Brochures: Develop detailed brochures for high-end properties, including professional photos, floor plans, and information about the local area. Leave these brochures at the property for visitors to take home.

2. Newspaper Ads:

   • Local Newspapers: Place ads in local newspapers with large, high-quality images and a brief but enticing property description. Highlight unique features and provide contact information for inquiries.

   • Weekend Editions: Advertise in weekend editions, which often have higher circulation and are read by people with more leisure time to consider new properties.

3. Direct Mail:

   • Targeted Postcards: Send postcards to selected neighbourhoods with a striking image of the property and a brief description. Include a call to action, such as “Visit our open house this weekend!”

   • Personalised Letters: Write personalised letters to potential buyers, highlighting why the property would be an excellent fit for them. Personal touches can make recipients feel valued and more likely to respond.

4. Local Magazines:

   • Feature Articles: Work with local lifestyle magazines to feature your property in an article or a unique real estate section. This can provide more in-depth exposure and reach readers interested in local real estate trends.

   • Full-Page Ads: To showcase luxury properties, invest in full-page ads in high-circulation magazines. Use high-resolution images and elegant designs to capture the attention of discerning buyers.

By incorporating these print media strategies into your marketing plan, you can reach a broader audience, enhance your professionalism, and attract potential buyers who may prefer traditional property search methods.

Signboards

Signboards are a timeless marketing tool, providing immediate visibility to passersby and potential buyers in the area. They offer continuous, around-the-clock exposure, making them essential to any real estate marketing campaign.

Advantages:

1. Immediate Attention: Attract the attention of people passing by the property. A well-designed signboard can catch the eye of drivers, pedestrians, and cyclists, sparking immediate interest.

2. Local Awareness: Increase local awareness and interest in the property. Signboards are a constant reminder to the community that the property is available, helping generate buzz and word-of-mouth promotion.

3. 24/7 Advertising: Signboards work around the clock, providing constant exposure. Unlike other forms of advertising that may have limited reach or duration, signboards are always visible, day and night.

Insider Tips:

• Strategic Placement: Place signboards in high-traffic areas to maximise visibility. Ensure they are easily seen from the road and positioned at eye level for maximum impact. Consider placing directional signs at nearby intersections to guide potential buyers to the property.

• QR Codes: Include QR codes on signboards that link to the property listing online for more information. Smartphones allow interested parties to access additional details, photos, and virtual tours. Make sure the QR code is prominently displayed and easy to scan.

Examples of Effective Signboard Use:

1. For Sale Signs:

   • Clear Messaging: Ensure the signboard clearly states that the property is for sale, along with critical details such as the number of bedrooms, bathrooms, and notable features (e.g., “4-bedroom, 3-bathroom home with pool”).

   • Contact Information: Include the agent’s name, phone number, and website for easy contact. For example, “Call Jane Smith at 0400 123 456 or visit www.examplewebsite.com for more info.”

2. Open House Announcements:

   • Event Details: Use signboards to advertise upcoming open house events, including the date and time (e.g., “Open House: Saturday 1-4 PM”). This can attract curious passersby who may decide to drop in.

   • Visual Appeal: Use bright colours and bold fonts to make the signboard stand out. Adding a balloon or flag can also draw attention to the open house event.

3. Directional Signboards:

   • Wayfinding: Place directional signboards at critical intersections and along nearby roads to guide potential buyers to the property. Use arrows and concise text, such as “House for Sale, two blocks ahead.”

4. Enhanced Features:

   • Photos: Consider including a high-quality image of the property on the signboard. This can give passersby a glimpse of what the home looks like and entice them to learn more.

   • Lighting: If the property is located in an area with significant nighttime traffic, invest in illuminated signboards to ensure they are visible after dark.

By incorporating these strategies and insider tips, signboards can effectively increase the visibility of your property, generate local interest, and attract potential buyers, contributing to a successful sale.

Conclusion

Building your reputation as a real estate agent involves strategic planning, effective marketing techniques, and a deep understanding of your target audience. By implementing the strategies outlined in this guide, you can enhance your visibility, attract more clients, and establish a strong presence in the real estate market.

A well-rounded real estate marketing strategy ensures you reach a broad and diverse audience by leveraging digital channels like Google Ads, social media, and real estate portals and traditional methods such as print media and signboards. Professional copywriting and photography, interactive content, and strategic partnerships with local publications can further set you apart in a competitive market.

By focusing on the unique selling points of each property, engaging with potential buyers through various platforms, using local events and continuously refining your marketing efforts based on performance analytics, you can build a reputable and successful career.

Check out Before You Buy’s resources or our comprehensive blog post for more real estate listings and marketing ideas. Embrace these marketing strategies to make a lasting impact and achieve your real estate goals.

Try the Free Agent Portal

‘Before You Buy’ provides sales agents with an invaluable resource for building trust and credibility through radical transparency. By offering detailed property inspection reports from the beginning of the sales process, agents can address buyer concerns proactively, ensuring a smoother transaction and fostering a positive client-agent relationship. We know that 30% of buyers who download a building and pest report are also looking to sell, so by establishing yourself as a trustworthy and transparent agent - you are more likely to win their business when they sell.

With Before You Buy, you’ll close deals more effectively and establish your long-term reputation as a reliable and professional sales agent in the real estate market.

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